Monday, December 8, 2008

Lesson 6 Prompts: Graphic Argument Analysis

The prompts for this blog were:

On your blog, respond to either photo of President Bush on p. 145 of Writing Arguments by telling what the argument is. Write a thesis statement for the photograph's argument. How did you figure out the claim being made? 

Find another graphic, commercial, or video to analyze. Report on the argument being made. Attach a copy of the graphic element or explain how to find or view the graphic. Write a strong thesis statement for this argument.

* * *

Analysis of Figure 9.2 on page 145 of Writing Arguments, by Ramage et al. 

Caption of photo: President Bush clearing brush from Texas ranch.

Thesis: President Bush is a hardworking, strong, and dutiful person, just like all Americans. 

This photograph emphasizes the non-presidential side of George Bush. It depicts him hard at work hauling brush from a ranch, while wearing typical Western work clothes: white cowboy hat, sunglasses, grungy shirt and pants, an work cloves. The photoshoot seems to try and connect Bush with the everyday working person by 'saying': President Bush works just as hard as you do! It is easy to picture any American in place of Bush in this picture, which works well for the argument being made. 

I arrived at my thesis for the picture by studying all the elements and undertones of it, many of which are mentioned in the above paragraph. I asked myself the questions: what is Bush doing in the picture? Why would he do this for a photoshoot? What about this picture can citizens relate to? Why would citizens instantly make a connection between Bush and themselves because of this picture? Why does the press, or the Bush Administration want people to be able to relate to Bush? Using those questions and the answers I came up with, which were made obvious by the picture/caption, and a bit of knowlede about arguments, I discovered the argument being made and the thesis. 

* * *

Links to two references for the add analyzed in this blog:

Billboard version: [link]

Print version: [link]

Thesis: Converse All Star shoes make you look alternative, popular, and artistic.

Argument being made: this add for Converse All Star shoes uses its models and message to reach its target audience. The models are all alternative and wildly popular musical artists, especially with those who follow rock and alternative music, which are the largest music genres aside from pop. All three artists have a global and humanitarian message which Converse uses to its benefit by using the slogan “three artists, one song.” Converse is trying to convey the message to people that wearing converse shoes is popular and alternative, and many world-changing musician and artists wear them. By wearing Converse shoes, you are part of a large, humanitarian, alternative, and artist group of people.

The add has mainly been printed in music and pop culture magazines, such as Blender and Rolling Stone so the target  audience is people who are interested in music and probably know each of the three artists featured in the add. Converse is counting on their audience to be familiar with the artists in order to have a convincing argument towards buying their shoes. 

-Ace